Ticket Masters: The Rise of the Concert Industry and Ho…

Ticketmaster is launching blockchain-mediated event ticketing via NFTs, a long-discussed utility for NFTs. The firm already released over 5 million NFTs on Flow for Apollo Theater, The Black Crows, Gavin DeGraw and other event organizer clients.

There's a reason hit songs offer guilty pleasure―they're designed that way.Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody,... See more

the ticketing industry has a major opportunity here: By issuing tickets as NFTs, venues can give a variety of benefits to purchasers, creating more of an incentive to buy, as well as providing the venues an opportunity to collect royalties on secondary sales.

In this accounting, the music is free, the bodily performance expensive. Indeed, many bands today earn their living through concerts, not music sales. This formula is quickly becoming a common one for not only musicians, but even authors. The book is free; the bodily talk is expensive. Live concert tours, live TED talks, live radio shows, pop-up fo

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