Ticketmaster taps Dapper Labs’ Flow blockchain to release tickets as NFTs

the ticketing industry has a major opportunity here: By issuing tickets as NFTs, venues can give a variety of benefits to purchasers, creating more of an incentive to buy, as well as providing the venues an opportunity to collect royalties on secondary sales.

This is a groundbreaking idea: tokenized fan communities reward the most devoted and earliest fans, rather than those with the most money. I’ll again use the example of Taylor Swift. For her Reputation tour, Swift pioneered a new model for concert tickets: only “verified” top fans could get a first pass at tickets, with the goal of ensuring ticket ... See more

What excites me the most about these kinds of projects is that they combine multiple kinds of cutting-edge business models and technologies — digital scarcity, drop culture, blockchain and cryptocurrency — into a direct-to-fan transaction that actually makes real money for the artists involved.

Well, Dapper Labs (a blockchain company) recently teamed up with the NBA to make ownership of in-game highlights a reality. How? Via a platform called NBA Top Shot.

Crypto allows performers of all levels to own their financial relationship with fans instead of relying on the traditional record label system and/or tech giants to serve as a middleman. Artists are using NFTs to earn years worth of streaming revenue in one day and unlock unique experiences for fans without relying on a centralized platform to faci... See more