

Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer: 1. The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting
... See morePeter Thiel • Zero to One: Notes on Startups, or How to Build the Future
Problem: Have you identified real problems people know they have? Customer segments: Do you know your target markets? Do you know how to target messages to them as distinct groups? Unique value proposition: Have you found a clear, distinctive, memorable way to explain why you’re better or different? Solution: Can you solve the problems in the right
... See moreAlistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))
divide the management-assessment process into three parts: compensation, character, and operations.
Pat Dorsey • The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
CULTURE CHECKLIST A company founder who serves on the board or in company leadership. More than 5 percent insider ownership or executives who own meaningful personal stakes. Executive compensation that seems fair relative to the size and performance of the business. An employee-based CEO approval rating of more than 80 percent via Glassdoor. A work
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