“Checklist” routines for critical factors help - assuming I am competent enough to decide what factors are critical and that I can evaluate them
Peter Bevelin • A Few Lessons from Sherlock Holmes
The basic investment process is simple: Analyze the company and value the stock. If you avoid the mistake of confusing a great company with a great investment—and the two can be very different—you’ll already be ahead of many of your investing peers.
Pat Dorsey • The Five Rules for Successful Stock Investing: Morningstar's Guide to Building Wealth and Winning in the Market
