🍣 Three Timeless Truths in Social

When everyone believes in stasis, find what’s changing;  but when everyone believes in change, find what’s stable. Find the scarce resource. It will anchor you.

Change is inevitable; your job as an observer is to find out where and how it will occur. The answers to that question can often be surprising.

We think of ourselves as fixed and the world as malleable, but it’s really we who are malleable and the world is largely fixed.

There is the changing and the never changing. What you are never changes.

Bill Bernbach: ‘Human nature hasn’t changed for a million years. It won’t even change in the next million years. Only the superficial things have changed. It is fashionable to talk about the changing man. A communicator must be concerned with the unchanging man – what compulsions drive him, what instincts dominate his every action, even though his

But constant uncertainty, misunderstanding, and the inability to know what people will do next is the truth.