Three Things for the Weekend
For every rule followed, examine the possibility that the opposite might be similarly interesting. Not necessarily better, just different. In the same way, you can try the opposite or the extreme of what’s suggested in these pages and it will likely be just as fruitful.
Rick Rubin • The Creative Act: A Way of Being
- Have A Radically Different Point Of View
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
