Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.

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questions challenge authority and disrupt established structures, processes, and systems, forcing people to have to at least think about doing something differently. To encourage or even allow questioning is to cede power—not something that is done lightly in hierarchical companies or in government organizations, or even in classrooms, where a

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