Three Innovation Lessons from James Dyson

Folklore depicts invention as a flash of brilliance. That eureka moment! But it rarely is, I’m afraid. It is more about accepting failure to be able to achieve that moment of ultimate success. Funnily enough, engineers who are good at inventing things are never satisfied with their latest creation. They tend to look at it quizzically and say, “I no

wanted to make new things—things that might seem strange—and not things you make because you know they will sell. The ultimate challenge, I suppose, was to design, make, and sell inventive and wholly new products. To do this, you need to be more than a designer or engineer. You need control over the whole process just as my exemplars Soichiro Honda

Effective innovations start small. They are not grandiose.

Innovation is about designing customers, not just new products, new services, and new user experiences.

How to Spot a Great Idea