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Thoughts on Tokens
Today, crypto tokens are the latest protocol innovation to expose a disruptive new model. Just as BitTorrent allowed us to exchange packets of information instantly and without an intermediary, crypto tokens let us distribute value in the same way.
Jesse Walden • The Ownership Economy: Crypto & The Next Frontier of Consumer Software – Variant
The truly Web3-native marketing strategy is tokens. And it's not just free token airdrops, but the mere fact of users owning your token. It's powerful beyond measure when used correctly.