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Thoughts on Flash - Steve Jobs.
One of Jobs’s management philosophies was that it is crucial, every now and then, to roll the dice and “bet the company” on some new idea or technology.
Walter Isaacson • Steve Jobs: The Exclusive Biography

Again, true. But utterly useless.
If you just look at where Apple makes money, you’d look at the iPhone through the lens of cannibalization.
But if you understand Jobs’s ecosystem strategy, you will realize that this was not a case of cannibalization but a case of strategic commoditization.
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Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI

Steve Jobs himself couldn’t have disagreed more. He wrote: “If you read Apple’s first brochure, the headline was ‘Simplicity is the Ultimate Sophistication.’ What we meant by that was that when you first attack a problem it seems really simple because you don’t understand it. Then when you start to really understand it, you come up with these very
... See moreTheo Compernolle • BrainChains: Discover your brain, to unleash its full potential in a hyperconnected, multitasking world
Markkula wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide t
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