In 2010, two years after the release of the iPhone, Steve Jobs wrote an open letter explaining why Flash wouldn't be allowed on Apple's platform. Flash had security issues, drained the battery, and was built for desktop computers, not mobile devices with touch interfaces.

Yes, it's been Apple's modus operandi with the App Store from the start: trick consumers into thinking the App Store being a monopoly is the only thing that can protect them against malware, illicit and questionable app content, pirated software, scams, and fraud.

Most consumers understand those concepts and fear those things. Most understand... See more

Value-based marketing:

“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more