Saved by Ted Glasnow
Thomas Schiavone, co-founder and CEO of Calixa, on the PLG data pipeline
My biggest learnings from Jeanne DeWitt Grosser (ex-Chief Business Officer at @Stripe, now @Vercel COO):
1. What failed seven years ago now works with AI. In 2017, Jeanne tried to build a system at Stripe that would automatically personalize outbound emails based on company data. Despite working with world-class data... See more
Lenny Rachitskyx.comit's hard, as Salesforce, to re-architect your entire platform to be built on top of this notion of a cloud data warehouse, especially when all these other vendors have already built tools on top of your own platform. I'm not sure how you go from point A to point B there.
Jan-Erik Asplund • Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain
I’ve noticed that the dominating system of record data management companies are using integration SaaS as a primary driver to build an ecosystem moat.
Building Blocks for PLG-to-SLG Transition
Johnston identifies five core pillars for successfully layering sales-led motion onto product-led growth:
Johnston identifies five core pillars for successfully layering sales-led motion onto product-led growth:
- ICP Refinement: Use PLG data to identify buyers (not just users). Superhuman discovered their ICP shifted from individual power users to "outbound professionals" handling 30-50+ emails daily across
Just a moment...
Collect , unify , and activate customer data
RudderStack makes it easy to collect and send customer data to the tools and teams that need it
RudderStack makes it easy to collect and send customer data to the tools and teams that need it