In the face of ever-improving generative AI tools, you have to translate your own life context — experiences, rawness quirks, humor (eg. my affinity for awful dad puns) — into the creative work. Because if you are only expressing what can be “seen”, technology has it covered. But what can be “felt”? That is still uniquely ours.

Lots of people worry that AI will replace human writers. But I know something the computer doesn’t know, which is what it feels like inside my head. There is no text, no .jpg, no .csv that contains this information, because it is ineffable. My job is to carve off a sliver of the ineffable, and to eff it.

(William Wordsworth referred to this as... See more