This Startup Had Over 5 Million Users And A Great Product. Then It Folded

The second was that nobody knew what the business model was going to be. In fact, Excite really never got the business model right at all. We fell into the classic problem of how, when a new medium comes out, it adopts the practices, the content, the business models of the old medium—which fails, and then the more appropriate models get figured out

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