This is Marketing: You Can’t Be Seen Until You Learn To See
As you turn these pages, you’ll discover that marketing, at its core, is about clarity and connection. It’s about understanding the people you wish to serve and crafting your message to resonate with them deeply.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
Seth Godin on Your Story
The alternative is to be market-driven—to hear the market, to listen to it, and even more important, to influence it, to bend it, to make it better. When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a l
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