Saved by sari
Thinking, Fast and Slow
The spontaneous search for an intuitive solution sometimes fails—neither an expert solution nor a heuristic answer comes to mind. In such cases we often find ourselves switching to a slower, more deliberate and effortful form of thinking. This is the slow thinking of the title. Fast thinking includes both variants of intuitive thought—the expert
... See moreDaniel Kahneman • Thinking, Fast and Slow
Thinking Fast and Slow.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
If you also haven’t read Kahneman’s “Thinking, Fast and Slow” and don’t want to read a whole book, read his 2003 “Maps of Bounded Rationality” instead. It’s a publication that summarizes the same ideas in his own words. https://t.co/FXGpbphK4F