These Glossier-style Gen Z piercing studios are steering the earscape trend

These are cute designs, of a specific culture and of a specific moment, very contemporary yet of-a-kind. What’s interesting is that they’re popping up in these times, in this cultural economy: this style exists in a post-A24 merch, post-Online Ceramics, post-Graza space, making the more 1970s reference of the aforementioned feel more contemporary a... See more

So the fevered search for the next ever-more-niche revival could be seen as a way for Gen Z to carve out a IYKYK (“if you know, you know”) point of difference and ring-fence a specific look, community or interest. For a limited time, anyway.