Evening Note : Evening Notes tend to be more reflective or inspirational. They catch people when they're winding down and more likely to engage deeply.

Note #8

Substack is more than a newsletter.

1 paid subscribers = a cup of Joe

10 paid subscribers = a utility bill

100 paid subscribers = a mortgage

1000 paid subscribers = freedom

For many, Substack is the catalyst that unlocks the freedom we’ve been looking for.

... and that’s priceless.

Engagement breeds engagement

Notes that received comments and likes in the first 30-60 minutes after posting were significantly more likely to be shown to a wider audience. I started engaging actively in the comments section of my own Notes, which further boosted their visibility.

Note #2

Yesterday, I almost deleted a post. It wasn’t my best writing, and I knew it when I hit “publish.”

Just before I went to delete, I got a DM saying, “Thank you for writing this post yesterday. It really made me think. I needed this.”

We never know who is actually reading what we write. Even if it makes an impact on one subscriber, it’s worth... See more

Morning Note : These are typically community-focused Notes that invite participation. They perform best when posted early when people are checking Substack before starting their day.

Afternoon Note : My midday Notes usually share quick insights or tips. This timing catches people during lunch breaks when they're briefly checking in.

Community breeds growth

The most unexpected outcome was how Notes fostered genuine connections with other writers, which in turn led to more organic mentions, recommendations, and growth. This created a beautiful flywheel effect that continued driving subscriber growth even on days when my Notes didn't perform exceptionally well.

Best way to write better? Read.

Best way to get inspiration? Read .

Best way to find direction? Read .

Best way to get motivated? Read .

Best way to find clarity? Read .

It’s amazing what reading other writers’ good writing can do for our own.

Note #10

Your first 10 posts will get ignored.

The next 10 might get a few likes.

And, the next 10 a “restack” or two.

Then someone will message and say, “Thank you writing this. It’s exactly what I needed to hear.”

That moment changes everything.

Your most loyal readers are out there. You just have to keep writing to find them.