Consistency matters more than perfection

Posting Notes daily – even if they're not perfect – created momentum that the Substack algorithm seemed to reward. After about two weeks of consistent posting, I noticed my Notes were being shown to a wider audience.

Note #5

We’re currently riding the Substack wave. Think Facebook circa 2007 or Bitcoin in 2012.

If you’re already here writing, you’re ahead of the curve...

Tell us what you write about and share a link to your best post ✍️

Only 7 months ago, I was at Zero subscribers. Things can happen quickly.

Let’s grow connections and community so we build a... See more

Format matters more than you think

Notes with clear visual hierarchy – short paragraphs, strategic bold text, and bullet points – consistently outperformed wall-of-text Notes, even when the content was similar. Making your ideas instantly scannable is crucial in the Notes ecosystem.

Afternoon Note : My midday Notes usually share quick insights or tips. This timing catches people during lunch breaks when they're briefly checking in.

Note #10

Your first 10 posts will get ignored.

The next 10 might get a few likes.

And, the next 10 a “restack” or two.

Then someone will message and say, “Thank you writing this. It’s exactly what I needed to hear.”

That moment changes everything.

Your most loyal readers are out there. You just have to keep writing to find them.

Note #2

Yesterday, I almost deleted a post. It wasn’t my best writing, and I knew it when I hit “publish.”

Just before I went to delete, I got a DM saying, “Thank you for writing this post yesterday. It really made me think. I needed this.”

We never know who is actually reading what we write. Even if it makes an impact on one subscriber, it’s worth... See more

Note #1

Substack is at 5M paid newsletters, and we haven’t even hit the tipping point yet.

If you’ve already started writing here, you’re in the top 2% and ahead of the trend.

Introduce yourself below and drop a link to your Substack 👇🏼

I’d love to check it out and recommend some new writers.

Let’s keep growing together.

Note #6

I almost quit Substack. Because I felt like nobody was reading.

Then, I got a DM that said, “Your advice helped me get started. I read everything you write.”

That message meant everything to me. Now, when I write I think about that one person.

I decided I’m not writing to go viral. I’m writing for impact.

Evening Note : Evening Notes tend to be more reflective or inspirational. They catch people when they're winding down and more likely to engage deeply.