The most unexpected outcome was how Notes fostered genuine connections with other writers, which in turn led to more organic mentions, recommendations, and growth. This created a beautiful flywheel effect that continued driving subscriber growth even on days when my Notes didn't perform exceptionally well.
Notes with clear visual hierarchy – short paragraphs, strategic bold text, and bullet points – consistently outperformed wall-of-text Notes, even when the content was similar. Making your ideas instantly scannable is crucial in the Notes ecosystem.
Notes that received comments and likes in the first 30-60 minutes after posting were significantly more likely to be shown to a wider audience. I started engaging actively in the comments section of my own Notes, which further boosted their visibility.
Posting Notes daily – even if they're not perfect – created momentum that the Substack algorithm seemed to reward. After about two weeks of consistent posting, I noticed my Notes were being shown to a wider audience.
If you’re passionate about designing your own future & income by building on Substack, LinkedIn, and via Digital Products in 2025, I’d love to connect!