There’s No Such Thing as ‘Performance Branding’ Marketing
The difference is about what happens after the ad runs: Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can’t be measured. If you run an ad on Facebook and count your clicks, and then measure how many of them convert, you’re doing direct marketing. If you put a billboard by the side of the hig
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
How Brand Building and Performance Marketing Can Work Together
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