There’s No Such Thing as ‘Performance Branding’ Marketing
The Long and the Short of It - Balancing Short and Long-Term Marketing Strategies
maynardpaton.comGrowth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness, pe