There’s No Such Thing as ‘Performance Branding’ Marketing

There’s No Such Thing as ‘Performance Branding’ Marketing

Mark Ritson marketingweek.com

RelatedHighlights

Growth is

budgeting

How to spot it: Selling - there’s a a direct call to action

Time horizon : short (weeks)

What you should expect from growth marketing : sales results

Brand is

investing

How to spot it: Storytelling - there’s no direct call to action

Time horizon : long (months, years)

What you should expect from brand marketing : awareness, pe

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David Tiltman on LinkedIn: Seeing this chart was a real 'holy s**t' moment The WARC Media team have… | 32 comments

Thumbnail of David Tiltman on LinkedIn: Seeing this chart was a real 'holy s**t' moment The WARC Media team have… | 32 comments