Saved by Keely Adler and
There Is No Brand Strategy Without a Prediction
You have to stand in the future to create a different future. Our friend, Mike Maples Jr., calls this “backcasting.” Legendary builders must stand in the future and pull the present from the current reality to the future of their design. So an important additional job of the builder is to persuade early like-minded people to join a new movement.
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
The challenge is not forecasting but understanding the past and present. Out of the myriad shifts and adjustments that occur each year, some are clues to the presence of a substantial wave of change and, once assembled into a pattern, point to the fundamental forces at work. The evidence lies in plain sight, waiting for you to read its deeper meani
... See moreRichard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Strategy demands humility, because accurately predicting the future is impossible.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons
... See moreDavid Mattin • Trend-Driven Innovation
A technologically advanced culture cannot flourish without getting better at anticipating the future. That’s why science fiction matters. That’s why scenario planning matters. That’s why complex software simulations that enable us to forecast things like climate change on the scale of decades matter.
And here I want to bring us back to another idea... See more
And here I want to bring us back to another idea... See more
Steven Johnson • Ways of Flourishing
Foresight supports designing for tomorrow, not today. Designing with the future and emerging issues in mind can lead to revolutionary product and service offerings today- if you dare! With the rate of change we are collectively experiencing, if you design for today, you run the risk of the products and services being obsolete before they hit the sh... See more