Saved by Keely Adler and
There Is No Brand Strategy Without a Prediction
anticipate customers’ needs two years
Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business
Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)
How do we do this? I’ve dubbed it “Layering & Triangulating... See more
How do we do this? I’ve dubbed it “Layering & Triangulating... See more
Matt Klein • Marketing Won't Save You. Your Consumers Will.
THROW OUT THE OLD ASSUMPTIONS—ABOUT YOUR BRAND AND CUSTOMERS—THAT UNDERPINNED YOUR FOCUS. IT'S TIME TO REFOCUS AROUND MORE FLUID, MORE COMPLEX CUSTOMER BEHAVIOR.