There Is No Brand Strategy Without a Prediction

That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?

It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more

I'm a firm believer that founders are the people who can predict the future. --> "The best way to predict the future is to build it".