The stories we find most engaging aren't perfect, but they are either told by someone we trust or are constructed to highlight whatever will resonate most with our thinking/liking.

These are the two most common elements a story needs to generate revenue and resonance.

It's Spielberg vs. Nolan: Messenger vs. Medium. One is known for using the message... See more

If someone spent an hour reading through your Substack right now, would they understand your story? Who you are and what you stand for?

Most of us start writing without really thinking too much about our story.

We jump in with tips and tactics. We share what we know. We help people solve problems.

All good stuff.

But here's what I've noticed after... See more

You get to reach a much wider audience through telling different stories and using different specific angles for these stories.

You get to tell stories that reach each of these weird audience segments. Then work to attract them deeper down the rabbit hole and bring them into your fold.

This is how I can tell 100 DIFFERENT stories (each with different... See more