The Zen of Social Media Marketing: An Easier Way to Build Cr...

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Your ad’s display rate increases as the CTR increases.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

And you can bet that web video is only further fueling this difference in time spent watching versus reading across all age groups.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

What are some ways in which

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

measure duration. opentracker.net. footprintlive.com

Why is listening so important on the web?

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

home.sproutsocial.com. driving force for social media brand

can see current hashtags at hashtags.org or use Twitter’s search

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

In fact, 53 percent of the videos on YouTube achieve fewer than 500 views, and 30 percent get less than 100 views.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Website authority: One of the most important things to remember about link building is that not all links are created equal. In the eyes of search engines, a link pointing to your website from the New York Times is a lot more authoritative than a link from a website that was created yesterday.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

You can reach a global audience at little or no cost. In fact, top video podcasters have hundreds of thousands of people view their videos every day. And they know much more about those viewers, from where they came from to what browser they were using.

Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

you use TweetDeck, for example, you can organize your followers into categories. I have mine set