The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

• Vastly increase the reach of my blog by feeding it into Facebook and Plaxo • Meet others working at the intersections between social change and marketing

Leverage social communities. Access related social communities that have a potential interest in or would benefit from your product. These groups can boost exposure and

When it comes to what software you should use if you want to record something on your screen, again, I have two recommendations. For PC, I recommend Camtasia from TechSmith (www.TechSmith.com).

You can still post videos now and then to your site, and you may pick up some rankings for them, but you won’t build traffic or an audience nearly as effectively as you can with a video podcast.

For you, this means a video listed in a pod-cast directory can rank higher in the search engines than the same video on a sharing site.

For example, if you are a web designer, you should search for “need website.” This is one of the beautiful things about Twitter.

If you don’t search, you won’t know who is looking for you—and, perhaps more importantly, who might have a complaint or concern. Complaints and concerns are best addressed publicly so others can see that you are a company that cares and is tuned in.

such as “increase web traffic by 10 percent, ” “be mentioned on outside blog posts at least 12 times per year, ” and “obtain bulk donations of specific in-kind items at least three times a year from social media ‘asks.’”

Google suggests that the phrases “how to raise money fast” and “how to raise money online” would be very useful keywords to use in optimizing specific pages on your site tailored to different audiences.