The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyderamazon.com
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
You can still post videos now and then to your site, and you may pick up some rankings for them, but you won’t build traffic or an audience nearly as effectively as you can with a video podcast.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
there are only two software packages that I recommend to people: for PC, Sony’s Vegas (www.SonyCreativeSoftware.com),
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
• Vastly increase the reach of my blog by feeding it into Facebook and Plaxo • Meet others working at the intersections between social change and marketing
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
There are also service-oriented accounts that tweet current deals or respond to customer service issues.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
One lucrative way to use web video is product creation, as in using web video to create products. There are a number of ways you can do this, from screen recordings that demonstrate software to screen recordings that teach a particular topic to live videos that teach or demonstrate a topic to combinations of both.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
product creation
• Google Analytics: This tool tracks how visitors are getting to your site and generates advanced traffic reports. To create an account, visit www.google.com/analytics.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Our bakery could choose to target every person between 18 and 24 years old in a 10-mile radius of the physical shop. Or they could get even more precise and choose to target people in that age range that have a specific nearby university listed under their “education” section.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Remember, when asking others to link to you, always request that the link use specific anchor text keywords. This will get your website higher on the search engine results pages for the specific keywords you’ve been targeting.