The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyderamazon.com
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Search engines do look at the other items on a webpage—blog post titles, page titles, text on the page, incoming links, HTML tags, and so on—and that’s how they figure out what a page is about. Again, the actual content in the video is ignored.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Strategize first. Before you create a single profile or partake in a single online conversation, map out your overall online strategy. What will you use to attract? What will you use to convert? What will you use to transform? The tools you use to do these things will be your tactics.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is like that spoon. If you try to bend it, it won’t bend. If, instead, you bend—if you alter your own attitude and how you market—you win. Have you ever wondered how some people rack up friends and followers, cultivate
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The combination of Facebook, Twitter, and the blog have worked well for the Coalition. One by itself wouldn’t be nearly as effective. The Coalition has been able to leverage the interplay between the three networks and the Coalition’s existing website, each of which reaches a different audience, providing opportunities to repurpose content.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
requires pages to host contests on third-party applications such as Shortstack, OfferPop, or Wildfire
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Second, all video sharing sites are losing money. No one has figured out a way to make money from user-generated video.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
There are also service-oriented accounts that tweet current deals or respond to customer service issues.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
first step to creating an effective Facebook ad is to write down the attributes of the types of customers best suited to your products or services. Most
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
• With PPC, you are only charged when people click on your ads. This can end up being cheaper in the long run, especially when first testing the waters with Facebook ads. PPC is also a good pick for those on smaller budgets.