The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Hyderamazon.com
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Remember, when asking others to link to you, always request that the link use specific anchor text keywords. This will get your website higher on the search engine results pages for the specific keywords you’ve been targeting.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social bookmarking is another way to facilitate sharing. Social bookmarking, in a nutshell, allows visitors to share their bookmarks with each other.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
therefore, the first thing that we did was to build a website to expose this situation. The website was optimized for search engines, and we used many of the techniques related to search engine marketing in order to get more exposure to our website and have it well ranked for certain keywords that were related to our cause.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Google has shut down Google Video, and AOL and MSN have also closed off their video-sharing portals.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
3. Established expertise: We once had a client who hired us solely by looking at my tweets. He said they were proof that we knew online marketing; our tips on Twitter convinced him.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Leverage your past success, leverage your well-wishers, and leverage your colleagues by partnering with them. Leverage social media overall to amplify your message and credibility.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Leverage social communities. Access related social communities that have a potential interest in or would benefit from your product. These groups can boost exposure and
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
• Image naming: Naming images is basically the same as URL naming. You want to name your images using the same technique. For example, if you have a page about fundraising for schools, create an image with a fun illustration of kids in school and name your file fundraiser-ideas-for-school.jpg.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
That better image comes at a price, though. To edit most HD video and get it ready to go on the web, you’ll need a powerful computer—one with a multicore processor and at least 4 GB of memory.