The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

But in the not so distant future, we will be watching much of it directly from our TVs too. In fact, it already has a name: IPTV.

We are active on Facebook as well and have recently begun video postings using the alpha of 12seconds.tv; we’re currently exploring additional enhancements to both sites (www.binendswine.com and www.twittertastelive.com) that will create a much more interactive experience for our users.

Traditional marketing is like a funnel, with a wide top and a small bottom. The top is the whole audience that sees your marketing effort (say, a commercial on TV or radio, or an ad in a magazine or newspaper), and the bottom is the people who might actually be interested in your product or service—the people you actually want to reach.

• Submit your business information to relevant sites like Google Places, Bing Business Portal, Facebook Places, Yelp, Insider Pages, Yellow Pages, and others.

For you, this means a video listed in a pod-cast directory can rank higher in the search engines than the same video on a sharing site.

are a few things a company’s internal social media policy should address?

“You are in the findability department. The marketing department is dead.” Todd Defren, principal for SHIFT Communications

PRWeb.com

Once you have your ten, make your presence known and begin building those relationships! • Make sure that your feed is fairly developed when you start reaching out to your influencers; i.e., do not have three tweets on your profile with promotional messaging and zero original tweets. Start out with a welcome tweet with a quick blurb of the purpose