The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
• Share resources I’ve found (so much easier to post a tweet than go through the Digg or StumbleUpon process) • Explore resources others
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Ping.fm or Postling.com then saves all the login information, and the next time you have an important message to send out, you can do so with just one click. You log in and post a single update in Ping.fm or Postling.com.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
3. Established expertise: We once had a client who hired us solely by looking at my tweets. He said they were proof that we knew online marketing; our tips on Twitter convinced him.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
media return on investment (ROI)
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
put all social media accounts ibto obe location. hootsuite.com and twetdeck.com
consistent, not overpowering. Maintain your brand; increase your digital presence through regular conversations, but don’t push, overexpose, or irritate.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Paying for impressions usually costs less in the bid process, but this method often ends up costing more in the long run.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
therefore, the first thing that we did was to build a website to expose this situation. The website was optimized for search engines, and we used many of the techniques related to search engine marketing in order to get more exposure to our website and have it well ranked for certain keywords that were related to our cause.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
If you could share one tip or strategy with others looking to do the same, what would it be? Use tracking analytics sites to see how your social media strategies are measuring up. We highly recommend using the bit.ly URL shortener. The data it provides is extremely valuable.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
you could share one tip or strategy with others looking to do the same, what would it be? Create value in your product or service that inspires people in some way and then figure out a way to utilize social media to bring together people who have a passion for your products and services.