“Yego’s rise was enabled by YouTube. Yet since its founding, popular consensus has been that the video service is making people dumber. Indeed, modern video media may shorten attention spans and distract from longer-form means of communication, such as written articles or books. But critically overlooked is its unlocking a form of mass-scale tacit

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Massively available video recordings of practitioners in action change this entirely. Through these videos, learners can now partially replicate the master-apprentice relationship, opening up skill domains and economic niches that were previously cordoned off by personal access. These new points of access range from the specialized trades, where... See more