
Saved by Tony Lashley
The Writing Principles of Robert A. Caro
Saved by Tony Lashley
I’ve worked with so many wildly talented young writers over the years that I feel qualified to say that there are two things that separate writers who go on to publish from those who don’t. First, a willingness to revise. Second, the extent to which the writer has learned to make causality.
I write in longhand with a ballpoint pen on yellow legal pads. As with FDR, Mrs. Frye reads what I have written, transfers it to typescript, and presents me with clean copy every morning. She has typed at least a dozen drafts of every chapter, and does so faultlessly and without complaint. I have been privileged to work with her.
Harry Dry’s Rules for Copywriting
formatting and terminology corrected by me for consistency and because I could not help myself. Originally captured from this podcast episode.
1. A great sentence is a good sentence made shorter.
2. Writing great copy begins with having something to say in the first place.
3. Copy is like food: how it looks matters.
4.
... See more