It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.

Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more

Personalization has been discussed for over a decade, whereby customers can have products customized... However, there appears to be a broader trend of what Frog Designs calls “split personality branding”, where larger companies have multiple, smaller brands catering to more highly defined core demographic or psychographic groups.