The strategist of tomorrow won't be the smartest person in the room. They'll be the person who knows how to shape the room. And that room will include machines.

Strategy as equity: Strategists are taking ownership stakes in the futures they help shape – not just billing for insights, but investing in consequences.

Rapid hypothesis testing: Strategy used to be a slow bet. Now it's a fast hypothesis. Strategists can explore dozens of narrative. frames, brand positions, or cultural codes - and feel what resonates.

Strategy is An Intelligence Stack: Perceptual inputs (cultural, emotional, symbolic); Computational power (Al parsing + simulation); Ethical filters (intentional choice-making); Narrative assembly (meaning-crafting). The new strategist builds, customises, and layers this stack, uniquely and deliberately.

How to Work with Al - Without Losing the Work

• Choose your epistemology: What do you want to know, and what do you trust?

• Frame before you feed: LLMS will give you answers to bad questions. So design better questions.

• Simulate, don't surrender: Use models to stretch scenarios, not decide strategy.

• Decide what's sacred: Which parts of your

Value Shifts from Speed to Sense: Everyone will get faster. Not everyone will get smarter. The dierentiator isn't how quickly you generate ideas, it's how clearly you discern signal, frame truth, and direct motion.

For too long, we've treated strategy like a board game: static pieces on a flat surface, governed by logic and turn-taking.

But the real world isn't orderly. It's dynamic. Interdependent. Shaped by weather, mood, emotion, timing, attention, trust.

This isn't about making strategy heavier. It's about making it more intelligent:

• Not just what's the idea? but what kind of world does this idea help build?

• Not just will it work? but what does "working" cost us in trust, attention, ethics, precedent?

• Not just what's the objective? but what system is this strategy living in and reshaping,

The strategist is no longer a domain expert in isolation, but a pattern recogniser across disciplines - someone attuned to the logic of living systems.

Why does this matter? Because traditional strategy was built on fragmentation. On dividing markets from cultures, insight from intuition, brand from business.

But these divisions were always