The Work
What’s the state of brand strategy in 2025? Good or Bad.
instagram.commy assessment on where we're at as a society:
0. addiction is the dominant control structure of our late stage capitalism. the smartest algorithms in history are not designed to help us solve problems or become better, they are designed to hijack our reward systems and make us worse and miserable. a species that... See more
Bryan Johnsonx.comThis isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of
commercial strategy - how we think, how we work, what we optimise for - was built for a world that no
longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to
navigate post-industrial complexity. Applying... See more
commercial strategy - how we think, how we work, what we optimise for - was built for a world that no
longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to
navigate post-industrial complexity. Applying... See more
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