The Wild Future of Commerce & The Rise of Conformative Software
HERE. WE. GO.
I want to focus on B2C, originally this was going to be B2B or internal operational needs. That’s not even the exciting part. (Think about narrative gaming experiences as well)
I think that it is interesting to think about how LLMs are going to be used in the B2B context and asking the question around what are the results, the context,
... See more
AI refactors previous use of humans, and unleashes new use for humans. Two weeks traveling Japan proved to be the perfect setting to contemplate some of the sweeping changes facing our society over the coming years and decades. The smart people I know generally agree that 80% of the work of 80%+ of jobs will be refactored significantly by AI. And
... See moreScott Belsky • The Personalization Wave, a Surge of Wildly Human-Intensive Non-Scalable Experiences, & Ideas of the Month
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.
Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more
Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
As every big company floods the zone of our attention with increasingly enticing marketing and cheaper and more personalized versions of everything, we — as consumers — will crave more scarce and authentically human experiences, often provided by a small business run by passionate people. In response, more artisanal-like and privately-owned busines... See more