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The Why before the Why
Apple doesn’t simply reverse the order of information, their message starts with WHY, a purpose, cause or belief that has nothing to do with WHAT they do. WHAT they do—the products they make, from computers to small electronics—no longer serves as the reason to buy, they serve as the tangible proof of their cause. The design and user interface of A
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
How does your customer buy? When do they buy? Why do they buy? Where do they buy?