The Why before the Why

There’s lots you can do with this information. It can inform product development, it can change the way you market the product, it can influence the language you use to describe your product to your customers, it can change where you advertise, how you sell, etc.

Before someone goes buying, there’s a reason they go shopping.

Every company is interested in why people buy their products, but rewind time a bit further and you’ll find even more fundamental insights.