
Saved by sari
The Why before the Why
Saved by sari
Does a customer buy a flat-screen TV because he wants to own an electronic device? Or rather because he wants to sit on his couch and consume entertainment? Is the mission of a trip to the grocery store the acquisition of items for the pantry? Or might the underlying mission be a hot meal for the family?
If you’re the kind of person who likes to have total control of every aspect of your life, boy do we have a product for you. It pauses live TV. Skips commercials. Rewinds live TV. Memorizes your viewing habits and records shows on your behalf without you needing to set it. In this version, all the features and rational benefits serve as tangible pr
... See morePeople don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
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