In this world, with content as a supreme cultural value, it’s better for something to be interesting than ethically sound. Widespread attention bestows an aura; becoming content is how reality is made real.

Believable: The Terrifying Future Of Fake News

And because it would be so easy to create things that are fake you'd become overwhelmed. If every bit of spam you receive looked identical to emails from real people you knew, each one with its own motivation trying to convince you of something, you’d just end up saying, ‘okay, I'm going to ignore my inbox.’”