Many subscription businesses offer a free tier, or a free or paid trial, to enable consumers to try out the experience before becoming a paid subscriber. A critical factor for subscriptions therefore becomes the conversion rate from the free tier or trial to paid customer.

Two really tangible take-aways: 1) they don’t care so much about individual viral articles as they care about creating direct, habitual readership, 2) long discounted trial periods work well to move people from ‘interested’ to ‘loyal’.”

Mozi Money Minute : The 3-7-30 Method

Most businesses get leads. Then, follow up 1-2 times. Then, stop. But the majority of customers don’t buy that fast. Meaning, by only following up 1-2 times, you are losing probably half of your sales or more. People just need more information to make a purchase. But, most businesses don’t know how to follow up... See more