Saved by Riley Crane
The Web3 Marketing Stack: The Next Big Wave in Crypto by @ttunguz
Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers? by @ttunguz
Tomasz Tunguztomtunguz.com
How will the web3 marketing stack evolve? In three steps:
First, marketers will seek user analytics to answer questions like: How many users use the product? How is the user base growing? Where do they originate? How active are they? What is their lifecycle?
Marketers will classify users by behavior. How many behavioral segments emerge in the user ba... See more
First, marketers will seek user analytics to answer questions like: How many users use the product? How is the user base growing? Where do they originate? How active are they? What is their lifecycle?
Marketers will classify users by behavior. How many behavioral segments emerge in the user ba... See more
Tomasz Tunguz • The New Key Competitive Advantage for Web3 Startups by @ttunguz
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See more