If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the... See more

But what really blows my noodle is how rare AI skepticism still is in the media. One year ago, ChatGPT was opened to the public. The onslaught of overheated and careless rhetoric about our imminent ascent to a new plane of existence (or our imminent extermination) began then and has not slowed since. It’s inherent to the financial interests of... See more

Google is an information access and utility brand, not a point-of-view brand. I might trust their chat bot to tell me “who won the Peloponnesian War?” but not “which health insurance to buy?” or “dissect last night’s NBA playoff game with insight and wit.” The trust and reassurance of a media brand and the people behind it matters. It will continue... See more