Pay now, consume later.

This is your 1% Uniqueness Factor.

“People buy trainers, not training?”

•Clients who have never exercised before. A new client doesn’t just need to be taught proper form. He or she needs to be taught how to “feel” movement. Additionally, even a motivated client may still have reservations based on fear, uncertainty, and a general hesitation to start something new. In-person is the best option here.

you want to execute like an expert, but unfortunately a lot of newer trainers fall back on human instinct, which in this instance shows up as fear, hesitation, and overanalyzing. You might think you’re being cautious and intuitive. In reality, you’re worrying about the wrong things.

Beginners complicate. Experts simplify. Remember that. Read it, learn it, live it. It’s a simple truth that veteran trainers see over and over.

Rather than worrying what everyone around you is doing, look at: •Your freedom number. •The value of your time. •The services you offer and the time it takes to create and deliver them. •A realistic assessment of the hours you want to work, keeping in mind you also need time to grow, develop new ideas, and market.

That’s a beginner trait.

live stream workouts don’t have to comprise 100 percent of your client’s workouts. They can be used intermittently to check in on your client’s movement patterns or even for the occasional group workout with all of your clients to have a little fun and strengthen relationships.