The Wealthy Consultant: Confessions of a 9-Figure Advisor

A significant benefit to running an event is you’re typically getting people entirely focused for an extended period. The attention is high, and the density of information is high. You can make a pitch at the end if you want to and then merge the benefits of three kinds of attention assets: events, communities, and direct offers.

duplicate not what you do but what you know.

A great team is not an expense; it is an investment.

We are riddled with limiting beliefs regarding people. It doesn’t start with others; it starts with us. If you believe you must “work hard” to make money, you will naturally rig your environment so you’re doing hard things and avoiding the easy things. The problem with this is that the things you’re best at will not feel laborious and difficult. So

We qualify leads at scale in two main ways: (a) Need and (b) Time. A need qualification answers the fundamental question: Do they even need what my business provides? A time qualification answers the next question: Do they have the resources to solve it now, or will they solve it later? Need deals with intent, and time deals with the more normal “c

I like seeing at least a million dollars per year (of revenue, not profit) per demonstration asset.

Services break from “education” or training and enter the realm of labor. You’re not showing them how to do something or fix an issue; you’re fixing it for them.

The final piece of demonstration is your content. This is the last and most difficult because it requires the most consistency. To make content productive (and profitable), you must be willing to do it for a long time.

Even if you figure out some things to make it “work,” it will not work sustainably until you ditch the “side gig” mentality and build a real business around what you do.