You can take a smart person who believes they are worthless, and they’ll lose to a dumb person who believes they deserve to succeed. This is one of the more confounding mysteries in success literature: what you believe is more powerful than what you do.

You cannot scale if your team is unworthy of scale.

If you can build a robust bottom of the funnel (a suite of products that people buy, keep buying, and stick around for), then you can spend almost any amount of money to fill up the top of the funnel because you know at some point it’s going to convert into profit for you.

The beauty of a community is rather than one person seeing it in a vacuum, they’re seeing how other people respond to the content in real-time.

You should start looking at the things you will need to explain again and again instead of talking about them again and again. Put it into a curriculum so it’s taught in advance. Anything that is repeated should be recorded. When you get a great curriculum in place, not only do your client results improve, but the amount of support and calls needed

Books are one of my favorites because they’re hard to do. Anybody can write “a book,” just like anybody can create “a course.” However, writing a good book is difficult.

businesses that only have one product offering are the fastest to die from the competition.

“You have to either (a) find a way to fit your message into that slice of attention, or (b) expand the amount of attention they’re willing to give you.” - Aaron Ross

The final piece of demonstration is your content. This is the last and most difficult because it requires the most consistency. To make content productive (and profitable), you must be willing to do it for a long time.