Scalability is about how attention is secured and when things are installed (speed is often about how much and how fast, whereas scale is about how long and how far).

Sellability is about where value is coming from and how it’s being provided.

The paradox is simple: the things that scale you quickly often remove your sellability. You want to bridge these two things to get both/and rather than either/or.

The smartest kinds of businesses use frameworks and models to make decisions. It’s easy to fall prey to making an emotional choice when things are difficult. Models use data and, more importantly, organize that data to help you think beyond the problem.

I’ve learned from many years of growing and (to be honest) saving businesses that the only way to scale a business safely is by using models. I am constantly testing, tuning, fixing, and updating the models I use. After enough validation, I will put what I know into a framework that will make decisions for the business.

Expertise (legitimate ways to help someone) An offer that makes sense (whether it’s information with support or 1:1 engagements) A way to get in touch with potential customers and clients

These are 1:1 sessions either with team leaders, coaches, or occasionally (depending on the level of the client) myself. Nothing will ever fully replace the power of 1:1 sessions.

Albert Einstein once said, “Make everything as simple as possible, but no simpler.” What I’m trying to convey to you is the simplicity of a well-constructed system without stripping away its robustness. By necessity, a great framework and model will become more complex the deeper you dive into it. This is because it must remain agile as the world

but I want to show you categorically that there are three main areas you need to scale fulfillment: Curriculum Community Coaching / Customization