The Voltage Effect: How to Make Good Ideas Great and Gr…

There are multiple ways an idea can fail at scale, and to achieve high voltage, you must check each of the Five Vital Signs: false positives, misjudging the representativeness of an initial population or situation, spillovers, and prohibitive costs. Any one of these alone can sink your ship.

Once you clear these five hurdles, however, there is more you can do to improve your probability of success at scale. You can design the right incentives, use marginal thinking to make the most of your resources, and stay lean and effective as you grow. You can make decisions based on the opportunity cost of your time, discover your comparative adv... See more