The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness

You may have a great idea that solves a huge problem—but if people don’t care, they won’t buy it. It could even be a lifesaving device. “Pain” is personal. Personal Pain causes People to Pay.

The more angles you can see it from, the more informed you will be to make a better decision.

A lot of companies focus on selling features rather than taking a much more effective approach selling benefits. Show potential customers the idea and appeal to the emotions, creating a positive personal connection.

If you want to be happy in your job you need to hit the sweet spot. You need a balance of competence (really good at something), passion (need I say more?), and opportunity (there is a market need).

Profit generated with money invested by shareholders. Net Income / Shareholder’s Equity (%) Net Profit Margin Efficiency at cost control in converting revenue into profit. The higher the number, the better. Net Profit / Net Sales

A: helps someone get over a hurdle, B: is distinct, C: creates a positive personal connection.

Brands are NOT logos, graphics, or slogans. Those are artifacts that can help with familiarity with your brand, but a brand is much deeper. What impression is left on your customers? What are your touchpoints with them?

The reality is that people want the most amount of money while doing the least amount of work.

Always remember that in the world of private equity, your reputation means everything. Be true to your word and deliver on what you promise..

The more you know and understand this person, the better your chances are of a successful negotiated outcome.