The 'Vibe Shift' Is Here. 2022 Was Just Beginning.
“Just look at the return of indie sleaze,” she says. “This gauche aesthetic is a symptom of our cultural transition from taste to tastelessness. Where pre-pandemic style was defined by the careful curation of cool, young people are now pushing back against refinement by reclaiming the carelessness that comes with being chaotic, tacky and anarchic.”
marie-claire chappet • ‘What’s the point?’ syndrome, and why we all feel so disconnected right now
There’s obviously something shallow about trading genuine cultural affinity for cosplay, yet it also reflects an understanding that style can signify a fleeting personal or societal mood more than a fixed identity.
time • Welcome to the Era of Unapologetic Bad Taste
Instead of fancy clothing and fancy destination are Spotify #2020wrapped to show off one’s taste, along with bookcases, vinyl collections, nature walks, plant colonies, cooking adventures, workouts, home improvement projects, podcasts, newsletters, Instagram gift guides.
Ana Andjelic • The flex commerce era 💪
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.