The Very Best Culture Study Advice
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The Very Best Culture Study Advice
Take a stroll through TikTok’s greatest hits and you’ll see that people are clearly more engaged by a creator’s process than the outcome. With due respect to TikTok creators, their success isn’t purely because of the technical skill of their dancing, singing, or acting. It’s the spirit and humor they bring to whatever they do. If the human behind
... See moreScott Belsky • Creating in The Era of Creative Confidence
On TikTok, the For You feed reflects preferences unique to each user. The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you're notinterested in, too – to form your personalized For You feed.
How TikTok recommends videos #ForYou
TikTok vs Reels 🤳
Same format.
Very different game.
Here’s the trap most creators fall into 👇
They post the same content on both platforms, expecting the same results.
But the psychology of the user is totally different 🧠
✨On TikTok: People come for discovery.
They’re open to unknown creators.
They want to be entertained, challenged, or surprised.
✨On Re
... See moreLike Snapchat, it has a novel format. But if you just focus on the format, you miss the point. The most important thing is the purpose and structure of the network. TikTok users aren’t sharing with their friends, they’re performing for the world. They’re not keeping up with familiar faces, they’re discovering new ones. It’s hard to prove this is tr... See more
Nathan Baschez • Not Found
The most important part of editing is getting your video as tight as possible. Attention spans are short on TikTok, so you have to be willing to cut the video to make it as good and concise as possible. And make sure the first 2-3 seconds immediately hooks people. That’s how long you get before they scroll to the next video.