The User Story is the User Experience

very few customers get on-boarded and primed to the point where they know three things: (1) why they’re there, (2) what they can accomplish, (3) and what to do next (note: users don’t need to know how to use your product at the beginning, they just need to know what to do next!). Once a new user knows these three things, they have reached “The Zone... See more

If at any point you think it's a good idea to build a "user tour" in your app, stop and go for walk. Your app should be self-explanatory. If your users are confused (or your data shows low participation rates on key features), you need to revisit these design decisions: 1. Navigation 2. Hierarchy & layout 3. Empty states 4. Copywriting You have ... See more