Saved by sari and
The Unbranding of Abercrombie
Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?
Business of Fashion • The End of Opening Ceremony Marks the End of Shopping As We Know It
Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more