added by sari and · updated 3mo ago
The Unbranding of Abercrombie
- Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?
from The End of Opening Ceremony Marks the End of Shopping As We Know It by Business of Fashion
sari added
- This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more
from Coach & Kors’ Marriage of Convenience
Diego Segura added
“The product has to be really good, or really cheap, or both. Not in between.” - An invigorating mass of small and independent brands, which aren’t constrained by public ownership, are rejecting corporate operations in favour of slower, localised, and intentional fashion production. They’re reconfiguring what is meant by the word “success” as they go. There’s so much creative potential when the pressure to exponentially expand ... See more
from Degrowth: The Future Fashion Could Choose by good on you
Keely Adler added