with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.