The Ultimate Sales Letter 4Th Edition
Crackerjack Selling Secrets: Persuasion Strategies of the Most Successful Sales, Marketing, and Negotiation Pros Who Ever Lived
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AIDA to the Rescue Most everyone knows the AIDA formula. It’s an age-old method of structuring the elements of your sales message in a certain, predetermined order. It stands for Attention, Interest, Desire, Action. It says that your #1 job is to grab people’s attention. Then you build interest. Next you stimulate desire. And finally you push your
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less
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