The Ultimate Sales Letter 4Th Edition

2. Most Will Buy

Credibility is critical here. Descriptive items of fact (such as number of years in business, number of clients served, sample client lists, and so on) can all be of tremendous value. However, “believability” is even more important than “credibility.”

the Collier Principle: “Always enter the conversation already occurring in the customer's mind.”

“Just three small monthly installments of $11.95 charged to your credit card.”

That same basic comparison has been used to sell everything from life insurance and investments to real-estate-buying schemes and Amway distributorships. I have used it face-to-face, speaking from the platform and in print, thousands and thousands of times. It quickly gains attention, opens minds, and makes people think. Then, whatever it is you ar

1. Basic Money-Back Guarantee

In a somewhat similar fashion, I have a client in the financial services and asset protection business who sends out 100 of his sales letters on the first day of each month, targeting only owners or CEOs of corporations in his city, each known to have a personal net worth exceeding $5 million. In his sales letter, he suggests that in just nineteen

ROI can be presented in terms of dollars to be made. For example, see this copy: Over 1,000 doctors reported specific increases in their incomes last year as a result of our course. Many reported net gains of $10,000.00 to $25,000.00. Once it's been repeated 1,000 times, it's no accident — it's a proven system you can use, too. Its cost? Just $199.

These three formulas can be used separately or combined in a single sales letter. At least one of them and probably all of them can work for your business.