Technique #1: Intimidation

4. You Can Buy Only If …

“People do not buy things for what they are; they buy things for what they do.”

That same basic comparison has been used to sell everything from life insurance and investments to real-estate-buying schemes and Amway distributorships. I have used it face-to-face, speaking from the platform and in print, thousands and thousands of times. It quickly gains attention, opens minds, and makes people think. Then, whatever it is you ar

Now let me give you an advanced technique. This requires several things: first, brass balls; second, a real understanding of the prospects and how they'll behave; and third, a strong sales message you're certain will be of significant interest to the recipients of the sales letter. The daring strategy is to guarantee the letter. I actually use this

2. Most Will Buy

4. Free Trial Offer

I consider Robert Ringer's bestselling book Winning Through Intimidation to be one of the most useful business books I've ever read. From that book and my own experiences, I learned that the hardest deal to make is the one you desperately need or really, really want to make. Somehow, the other person always senses that, and it scares him or her awa

all successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.