try to be ruthless about saying no to stuff, and doing non-critical things in the quickest way possible.

It’s not easy, but scaling back your information consumption will have a huge impact on your productivity.

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”